For press · partners · licensees
Brand Guidelines
Use of the EMGravity name, logo, and visual identity for press coverage, partnership communications, and licensee deliverables. Download the assets you need; the usage rules below keep the brand consistent everywhere it appears.
Lockups
Mark + wordmark
Horizontal — full
Horizontal — short
Mark only
Sizing
Size ladder
The mark scales cleanly from 12 px favicons to 200 px hero treatments. Below 16 px the inner detail begins to soften — at those sizes the brand cyan should remain unmistakable.
Maintain at least one mark-height of clear space around the logo on all sides. Don't crowd the silhouette.
Palette
Color
Logo cyan
#45c7f0
The mark itself
Brand cyan
#00d4ff
UI accents, CTAs, highlights
Cyan dim
#00a8cc
Hover state for cyan
Page background
#0a0a0f
Site background
Surface
#0f1019
Cards, panels, raised areas
Foreground
#e4e4e8
Body text on dark
Type
Typography
Display · Headings
Outfit
Geometric sans for headlines and display copy. Open-source via Google Fonts.
fonts.google.com/specimen/Outfit →Body · UI
DM Sans
Humanist sans for body copy, paragraphs, UI labels. Open-source via Google Fonts.
fonts.google.com/specimen/DM+Sans →Usage
Do's and don'ts
✓ Do
- • Use the SVG version for best quality at any size
- • Maintain proportions — height/width is fixed
- • Keep one mark-height of clear space around the logo
- • Pair with the EMGravity wordmark in the supplied lockup
- • Show on dark backgrounds for best contrast (the mark was designed for #0a0a0f or near-black)
✗ Don't
- • Don't recolor outside the brand palette
- • Don't stretch, distort, or rotate the mark
- • Don't add drop-shadows, outlines, or extra effects
- • Don't place on busy or low-contrast backgrounds
- • Don't use as part of another company's logo or marks
Press · partnerships
Need anything else?
For different file formats, additional sizes, executive headshots, or content review for press coverage, get in touch. We respond within 1–2 business days.
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